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Research papers

Packaging research

Packaging is the key vehicle in the passage of many products from the manufactured state to the point of consumption. At the very least, it has to: contain the product physically; protect it from contamination or degradation; stand up to...

Catalogue: Consumer Market Research Handbook
Authors: William Schlackman, David Chittenden
August 1, 1986
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Citation

Schlackman and Chittenden (1986a, August 01). Packaging research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/packaging-research